Most popular Zhan Chunxin Zoomlion goes out and tr

Zhan Chunxin: Zoomlion goes out and tries to integrate into local culture

Zhan Chunxin: Zoomlion goes out and tries to integrate into local culture

China Construction machinery information

Guide: after joining the WTO, the pace of Chinese enterprises going out has accelerated significantly. As a global construction machinery giant, Zoomlion is also trying to integrate into local culture and make use of local talents, resources, operation modes, etc. in the process of internationalization to achieve win-win or even win-win results. Founded in

after joining the WTO, Chinese enterprises have significantly accelerated the pace of "going global". As the "giant" of the global construction machinery enterprise, Zoomlion is also trying to integrate into the local culture in the process of internationalization, making use of the local talents, resources, soft operation mode, etc., to achieve win-win or even win-win results

Zoomlion, founded in 1992, has achieved a compound annual growth rate of more than 60%, ranking first among global construction machinery enterprises. In 2012, the comprehensive strength of the company ranked first among listed construction machinery companies in China and sixth among global construction machinery enterprises

in August, 2001, Zoomlion Heavy Industry Co., Ltd. acquired a well-known enterprise in the field of trenchless equipment, the British baolujie company. Chinese and British scientists worked together to produce and develop the world's most advanced horizontal directional drilling series equipment

on September 28, 2008, Zoomlion, together with Hony capital, Goldman Sachs and Mandalin fund, officially signed an overall acquisition and delivery agreement with CIFA to complete the full acquisition of CIFA shares in the form of cash acquisition

cifa is an Italian family business founded in 1928. Its main products include concrete mixing plants, transport vehicles and concrete pumps. In 2007, its operating revenue reached HRC $2-67.7 billion, with its main business distributed in Italy and Europe. In addition, CIFA is also a global leader in concrete machinery, ranking third in the world in the industry

Zoomlion successfully acquired CIFA, which was written into the successful acquisition case in Harvard textbooks

in recent years, many Chinese enterprises that have participated in overseas mergers and acquisitions have this experience: the biggest problem encountered after mergers and acquisitions is not from the financial and market aspects, but the communication and integration obstacles caused by the cultural differences between China and the West

Zoomlion acquired C. It is understood that after IFA, it actively integrated into the local culture and became a local enterprise without laying off any employees. After the acquisition of CIFA company in Italy, Zoomlion not only effectively integrated the global resources of both sides, but also deeply integrated product research and development, process innovation, strategic procurement, market channels and other aspects, so that the quality and stability of pump trucks reached the international leading level

Chen Xiaofei, vice president of Zoomlion and general manager of concrete machinery company, said, "the purpose of Chinese enterprises' overseas acquisitions is not to pick up a cheap asset, but to generate synergy in scientific research, production, technology, sales and other fields, and learn from each other."

"the 'CIFA supply chain China base' is managed by the Italian CIFA company, which uses China's low-cost manufacturing resources to make the required parts and components and then send them back to Italy. While Zoomlion uses its advanced technology to build a global market channel with the brand of CIFA, which is a kind of resource sharing." Chen Xiao hydraulic universal testing machine is mainly used for tensile, contraction, zigzag and shear tests of metal materials

in 2011, Zoomlion independently developed an 80 meter carbon fiber boom pump truck with the latest European technology of CIFA, which set a Guinness record. Zoomlion has since stood at the forefront of the world's pump truck design and manufacturing. CIFA also gradually began to make profits

insiders believe that this marks a new stage in the global strategy of China's enterprise groups, which are market-oriented and characterized by localization, integrating and optimizing resources globally, and building a complete industrial chain