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Research on the market characteristics and development trend of tower cranes in China

hardware and Electromechanical is a professional hardware and electromechanical trading platform in China

tower crane (hereinafter referred to as tower crane) is a kind of engineering machinery and equipment, which is mainly used for the vertical and horizontal transportation of materials, and is widely used in real estate, municipal engineering, industrial construction and many other fields

in the early 1950s, tower cranes in China started from imitation. After the reform and opening up and the housing reform in 1998, China's tower crane industry has developed rapidly, with the sales volume of about 20000 tower cranes in 2008. China has become a major producer of tower cranes in the world, and it is also one of the main demand markets of tower cranes in the world

at present, China's tower crane market presents two remarkable characteristics: first, the market development is not yet mature; Second, it is closely related to economic development

first, the market development is not mature

(1) the technical level is low

although the number of tower cranes in China has reached 140000, there is a shortage of large tower cranes and a surplus of small and medium-sized tower cranes. In 2008, more than 400 tower crane manufacturers obtained production licenses in China, but only about 30 manufacturers can produce tower cranes of more than 200tm

(2) similar products

in 1984, China introduced a full set of French Botan f0/23b, h3/36b and gtmr360b products, which were digested and absorbed by Beijing construction machinery, Sichuan construction machinery and Shenyang construction machinery respectively. Since then, the drawings of these three products have spread widely and become the template of tower crane products in China. Even now, many tower crane manufacturers in China are still using these drawings

(3) disorderly development of the market

at present, domestic tower crane manufacturers can be divided into four categories: the first category is first-line manufacturers (such as Zhangjiakou Botan, Zoomlion, Fushun Yongmao, etc.); The second category is specialized manufacturers (such as Nanjing Zhongsheng, which specializes in producing large flat head tower cranes and boom tower cranes); The third category is local small factories (such as many Shandong manufacturers). Among the three types of manufacturers, the first and second types of manufacturers have stronger strength and better product quality, but the number of manufacturers is small; The third type of manufacturers are weak, but they cut into the construction market in second and third tier cities at low prices, and their product sales account for 50% of the National Tower Crane sales

(4) lack of leading manufacturers

among the more than 400 tower crane manufacturers in China, there are no more than 15 first-line manufacturers, of which Zoomlion and Fushun Yongmao are mainly a few with stable growth and strong competitiveness. The sales scale of 200 sets (with specifications of more than 63tm) a year can rank among the major tower crane manufacturers in China

(6) the industry concentration is low

the sales volume of the top ten manufacturers in the tower crane industry accounts for only 28.5% of the whole industry, and the industry concentration is far lower than that of mature construction machinery industries such as loaders (92.3%), crawler cranes (99%), truck cranes (99.5%), and this pattern will not be fundamentally changed in the short term

second, it is closely related to economic development

because the main downstream industries of tower crane are construction industry and real estate industry, which are closely related to economic development. It can be further divided into: in the long run, urbanization and industrialization driven by economic development dominate the development of construction industry and real estate industry; In the short term (the next five years, that is, years), the current economic situation and the corresponding government economic policies have led the development of the construction industry and the real estate industry

(1) long term

from the experience of developed countries (such as the United States), the tower crane market has developed with urbanization and industrialization. When China's urbanization and industrialization have reached the level of foreign developed countries (such as the United States), the tower crane market will stagnate and shrink

since the reform and opening up, China's urbanization rate has soared, increasing by almost 1 percentage point every year, reaching 45.7% in 2008. Based on the urbanization rate of 70% in developed countries (such as the United States and Japan), it will take about 25 years for China to reach their level

in the 2007 report on China's industrialization process - Evaluation and Research on China's provincial industrialization level from 1995 to 20, the Chinese Academy of Social Sciences believed that the industrialization index reached 100, that is, the level of industrialization in developed countries. In 2008, China's industrialization index was 53. According to the average annual growth rate of the previous industrialization index of 3%, it will take 22 years for China's industrialization index to reach 100

therefore, based on the above two data, China's tower crane market will remain prosperous in the next 25 years, and then the whole market will stagnate and shrink

(2) in the short term (the next five years, that is years)

analyze the current economic situation and corresponding government economic policies from the troika (investment, consumption, export) that drives economic growth

① investment

in 2009, "active fiscal policy and moderately loose monetary policy" had a very obvious pulling effect on the economy, and the 4trillion economic stimulus plan had a significant effect. However, judging from the financial situation of our government and the duration of fixed asset investment in the past, it is very unlikely to continue to increase fixed asset investment in the next few years. 2013 is the year of change of government. In order to ensure the level of economic development, a new round of large-scale fixed asset investment will be started, which can ensure the stable economic development of that year and the next year

② consumption

in recent years, China's consumption has increased steadily, thanks to the continuous and stable guidance of the government. Specific measures include: value-added tax transformation, reducing administrative charges, increasing residents' income, personal income tax reform, pension system reform, rural tax exemption, and medical insurance system reform. In addition, during the 12th Five Year Plan period (year), the government will continue to introduce practical and effective measures to stimulate domestic demand, track after-sales sales of our experimental machines and promote consumption, and the pulling effect of consumption on the economy will become more and more obvious

③ export

China's export depends on the market situation of Europe, the United States and Japan. Many current data show that although the global economy is still at the bottom, there are signs of recovery. The world bank, the International Monetary Fund and the world economic cooperation organization all predict that the global economy will recover in 2010 and enter a boom again in 2012

based on the above analysis, it is concluded that under the influence of the global financial crisis, China's economy will still be in a period of deep adjustment. However, as the global economy recovers, the suppressed old production capacity and the new production capacity formed by investment will be released intensively in, promoting rapid economic development. This short-term economic development trend is bound to affect the development of the construction industry and real estate industry, said Kevin siart, chairman and CEO of the American flight safety foundation, and then affect the tower crane market

based on the above two characteristics, the following development trends will appear in China's tower crane market in the future:

Third, the products will develop towards large-scale and specialization

at present, due to the large number of manufacturers, the profits of small towers (specifications below 100tm) have been very thin. Domestic first-line manufacturers have been continuously developing and launching large towers (with specifications of more than 300tm) and boom type, internal climbing type and portal tower cranes, and introducing new products for different industries (such as the tower distributor provided by Botan for Longtan Hydropower Station Project) to improve the technical barrier and obtain more profits

IV. the market competition will be more intense

the boom period of tower crane market will not continue. The next 25 years will be the period of the strongest demand for tower cranes in China. All manufacturers will not give up this opportunity, and the whole market competition will be more intense

v. major manufacturers actively improve the technical content of products, but are very cautious about expanding production capacity

the main reasons are:

(1) affected by the economic crisis, the market is uncertain in the early stage. Export demand fell sharply, while domestic demand was mainly driven by the 4trillion economic stimulus plan, which could not be maintained for a long time

(2) during the boom period of tower crane sales in 2006 and 2007, major manufacturers (such as Zoomlion and Fushun Yongmao) expanded their production capacity by building new plants or mergers and acquisitions; Moreover, China's small and medium-sized tower cranes are surplus and the profit is thin. The purpose of the main manufacturers to expand production capacity is not to produce small and medium-sized tower cranes, but to produce large and professional tower cranes, but the market capacity of these tower cranes is relatively small

VI. there is a gradient shift in the market

at present, the tower crane market is still dominated by developed regions such as the Bohai Bay, the Yangtze River Delta and the Pearl River Delta. However, with the industrial gradient shift, the mainland construction market is developing rapidly, and the demand for tower cranes will gradually shift to the mainland

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