The hottest year is more than half in 2019, and ev

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In 2019, nearly half of the year, every industry in China will be reshuffled

99% of the success of an enterprise is attributed to the boss. 99% of the failure of an enterprise is attributed to the boss. In 2018, the test is the boss. The times will ruthlessly eliminate those so-called traditional entrepreneurial stars, constantly burst out new or even novel business models, and grass-roots entrepreneurial heroes will rise

as the world's second largest economy with a population of 1.4 billion, China's economy is undoubtedly a "big country economy". In the sense of economics, the changes of a "big country economy" will have a noticeable impact on other economies in the world. This has been clearly reflected in the past ten years

there was a saying at that time: "what China buys is expensive, and what China sells is cheap". This is the true portrayal of the "big country economy". Today, China's economy is facing a transition period. After the transformation, the things that China buys and sells and the industries that it imports and exports are bound to change. These changes are bound to have a far-reaching impact on the global economic pattern

1. Labor cost advantages become disadvantages

with the further rise of labor cost, China's industrial relocation in labor-intensive manufacturing will be inevitable. Some developing countries and regions with the conditions (such as ASEAN, India, etc.) are likely to undertake the industrial transfer from China, become the next "world factory", and drive the local economy into a rising period of ten years or even longer

at present, China has entered the middle and high-income countries, and its ranking in the global income level is significantly higher than that of 20 years ago. In 1990, there were only 20 economies in the world poorer than China (measured by per capita GDP); By last year, the number had exceeded 110. This means that more than 110 economies in the world now have labor cost advantages over China

if China's economy continues to maintain an average annual real growth rate of more than 7%, China's per capita G has helped customers realize the cumbersome process of replacing spraying and electroplating in the field of utilization. DP is estimated to exceed $8000 in two years and $10000 in five years. At that time, China's advantages in labor costs will become obvious disadvantages

the disadvantage of labor cost will offset China's advantages in infrastructure, labor quality, supporting industrial chain and supply chain, domestic market potential and so on to a large extent. In this case, the transfer of labor-intensive manufacturing industry from China to lower income developing countries becomes natural. This can be seen from the changes in the layout of global production bases of some multinational companies in recent years

2. The trend of traditional marketing is gone.

in the past, it was simple for a brand to enter the Chengdu market. It was basically enough to go to the big shopping malls for publicity. Take a few mainstream business districts and lay out all the points. Basically, the business will be mature

it's not working now, because the city is developing and consumers are moving out. The most fundamental reason is that the city is expanding. The original first ring road has now become the city center, the third ring road has become the Second Ring Road, and the real estate gathering area has become the consumption gathering area and the business district of manufacturers

take Shanghai as an example. At present, there are more than 200 business districts, large and small, which are basically in scale. In the future, Limited large business districts will become infinite small business districts, and even scattered into micro business districts. No matter in which industry, traditional marketing can't find "potential", which is mainly reflected in the capital market. If your business model is still the same, production, processing, products, investment promotion, advertising, this set of business has long become the work of traditional enterprises, especially large enterprises, and you will do it with your eyes closed. Everyone suddenly felt tired and found that they couldn't get excited. No matter how successful learning and training is, it is difficult to stimulate the fighting spirit of the team. This is the biggest problem, and this is the sign of the end of the traditional industry

3. If you don't transform, you'll die. If you transform, you'll die.

transformation is really about the life and death of an enterprise. Especially for large enterprises, enterprises with annual sales of more than 1 billion rely on traditional channels and teams, and transformation is not easy. Can you turn it? hard. Nokia's corporate culture, management norms and patent innovation are among the top in the world, but why did they disappear? The answer is simple. Nokia and the era that made it disappear

for enterprises, there are two kinds of transformation:

leading, forced to transform. When the problem is concentrated to the point that it cannot be solved, the enterprise is forced to transform. This kind of transformation cost is great and painful, but it must die without surgery

the second kind of transformation is the predictive transformation, which is the strong strategic insight of enterprise leaders. Such entrepreneurs are scarce. For example, IBM sold PC business to Lenovo in those days, which sold a high price in advance when the PC was almost worthless. IBM completed the transformation in advance, which was very successful. But such entrepreneurs are also rare in the world

people are often unwilling to give up their past success and glory. Nostalgia is human nature, but business cannot nostalgia. Li Ka Shing warned his son never to like any industry or business. Often emotional time, is the beginning of failure

4. The senior executives of the enterprise are older

the average age of the boss of traditional Chinese enterprises is over 40 years old, and the senior executives are over 35 years old. These people have rich experience in the traditional marketing field, but the subsequent problem is that they are not proficient in the Internet. The biggest obstacle to enterprise reform lies in these two people. The bottom employees are young people, and there is no problem

senior executives over 40 who work in traditional enterprises may face the risk of unemployment in the next three years, which is a high probability event. An enterprise, or a person, often fails because of what succeeds. Who can bear the risk of letting the boss replace a group of senior executives and then introduce a group of young people? The consulting company can't, and the enterprise itself is trembling. Therefore, this is the contradiction and pain of enterprise transformation

for the newly emerging Internet enterprises, they have no historical burden. They can go to battle with light packs, but traditional enterprises can't. what should they do with hundreds of channel dealers across the country on their shoulders? This is the most painful place

5. Mistakenly regard network as one of the sales channels

many traditional enterprise executives talk about Internet, and a large number of them regard Internet as a channel

for example, the bull socket I once served has grown from 300 million to more than 3 billion in four years, following the traditional distribution route. Is it safe? It's not safe at all. Although the "safe socket concept" we created is very useful in the traditional market, today's era has made bulls very dangerous

for example, if Lei Jun finds the high profit of small sockets and comes up with a more beautiful design, taking the ex factory price as the retail price, the distribution channel of bull will be full of sorrow. That is to say, Internet is a sales channel, but Internet thinking is a new business model

as Ma Yun said, traditional enterprises often fail to see the Internet model first, then look down on it, and finally it is too late. Many traditional enterprises are doing this, and the future is indeed very dangerous

6. The products are getting harder and harder to sell

three squirrel snack foods are selling very well. The packaging design is animated, the sales language is animated, # durometer: it is mainly used to detect the hardness of the hammer face and top of the steel hammer, which is full of the innovative spirit of the Internet era. In fact, the nuts inside are no different from those sold on the street. Why do consumers flock to it? Because today's young generation is not buying products, but a kind of spirit or fun

traditional food is becoming more and more difficult to sell, especially many food enterprises with a long history are still in tortuous experiments. They can find the shortcomings of stainless steel materials in time and repair them in time. However, what cultural packaging they are doing is pushing enterprises to a dead end. China and Chinese enterprises should no longer sell the traditional culture of the past. It can be used as the background of the brand story, and must not be used as a leading demand

Baijiu is a typical seller of traditional culture. What is the result? Baijiu stocks have been halved by the market, not because of the alcohol restriction order, but because the traditional culture of selling has come to an end. Jiangxiaobai, who came up with the concept of fashionable Baijiu, cut off from traditional culture, only spoke for young people and sold hundreds of millions, making traditional Baijiu impossible to understand

in the future, we must strive for creative culture, not traditional culture. Products must be full of human feelings, not self exaggeration and packaging. Products must become roundworms in the stomach of consumers in order to succeed

7. Strategic planning is meaningless

every customer has said for years that I never know what will happen to the Internet tomorrow. He was right. Making annual strategic planning in the Internet era has no practical significance. He lied to himself

today you see that Alibaba is very popular. It may not be replaced next year or later. Tencent once engaged in e-commerce similar to Alibaba, but failed, but today it succeeded

therefore, with the rapid changes in the Internet, enterprises can only formulate effective one-year strategies, and the changes in strategies and tactics are based on weeks, so as to ensure that enterprises keep pace with the times. Therefore, in the Internet era, enterprises will be more and more tired, because it is faster and faster, and the comfortable days of the traditional enterprise era are gone forever

therefore, it is suggested that traditional entrepreneurs have two ways out in the future. Take the lead and sell the enterprise as soon as possible, just as IBM sells PCs in advance. Now it can sell at a high price, and it will not be sold in another three years, and then invest money in young people to be their shareholders; The second way out is to take risks to transform and learn from jishijian. You can also engage in Internet at the age of 80, of course, if you have good products

8. I don't understand business model creativity

because the Internet world is flat and there is no regional market. In the traditional era, we can also be the leader of regional brands. There is no such opportunity on the Internet. Therefore, the support of a business model policy is a beneficial guarantee for the development of recycled plastic granulators. Only one enterprise can survive, which is why Tencent failed to imitate Alibaba. On the contrary, Alibaba imitated and made contacts, which I am not optimistic about

whether it can directly face consumers and create new business models is a test for the transformation of all traditional enterprises. The future is the era of direct selling, and channels are bound to die out. The three direct selling modes will be popular all over the world, including Internet direct selling, people's Union direct selling and community chain direct selling. Without these three direct selling modes, traditional enterprises have no other way out

the era of big distribution does not exist in the future, because the existence of channels is caused by the underdevelopment of logistics and information in the past. Today, the value of channels is gone. Consumers will not pay for the channel cost, and they need to buy at the ex factory price

Copyright © 2011 JIN SHI